Who We Serve

The people we serve best.

We work with people who’ve put in the effort, saved carefully, and now want clarity for the next chapter of life. Most of our clients are approaching retirement or are already there. They’re not chasing flashy stock tips or trying to beat the market. They just want to know they’ll be okay and to have someone they trust to guide them through the complexities.

Our clients often include:

  • Families preparing for retirement who want confidence they won’t outlive their savings.
  • Retirees who want to enjoy life without worrying about the markets.
  • Business owners and professionals who’ve built wealth and want to protect it with care.

 A fit built on values.

We’re not the right firm for everyone. If you’re looking for quick wins or the next big stock pick, we’re probably not your team. But if you value gratitude, stewardship, and intentional decision-making, you’ll feel right at home here.

Is Northern Way right for you?

If you’ve worked hard, been thoughtful with your money, and now want a trusted partner to guide you through retirement, Northern Way was built for you.

Ready to Get Started?

We Often Get Asked...

While we don’t set a strict minimum, we focus on families who have been intentional about saving and want guidance to protect and grow their wealth, most of our clients have at least a million dollars in their portfolio.

We don’t just manage your investments, we guide your entire retirement experience. That means income planning, taxes, healthcare, and legacy considerations all working in tandem. Our goal is simple: simplify the complex, so you can move forward with peace of mind.

We call it The Retirement Compass. We don’t do one-time plans. The Retirement Compass is an ongoing roadmap. We start by understanding your story, then create a plan tailored to your goals, and stay with you as circumstances evolve. Every step is designed to make your financial life simple and clear.

Yes. While we’re proud to serve families in Central Wisconsin, we also work with clients across multiple states. No matter where you live, our goal is the same: clarity, mutual understanding, and a secure retirement.

That’s common. Sometimes families want a second opinion or a fresh perspective. We’ll review your current plan, highlight gaps or opportunities, and help you determine the best path forward, whether that’s keeping your existing advisor or letting us step in.

We’ll start with a simple Discovery Conversation. No pressure, no jargon, no obligation. Just a genuine conversation to see if Northern Way is right for you and your family.

retire with ease and confidence

Entering Retirement

We understand that planning for retirement can be a daunting task, especially for those who are 5-10 years away from retirement. You’re seeking guidance on how to optimize your retirement savings, maximize your social security benefits, and manage your investment portfolios to meet your financial goals. 

We take a comprehensive approach to retirement planning, addressing all of these factors and more to help you achieve a secure financial future. Whether you need help with asset allocation, tax planning, or estate planning, we are here to provide the expertise and support you need to make the most of your retirement years.

YOUR TIME STARTS NOW

Enjoying Retirement

Retirement is a significant milestone in life, and we are committed to helping you enjoy your golden years with financial security and peace of mind. Whether you’re seeking a second opinion on your retirement plan or looking for ongoing support to manage your finances in retirement, our team has the expertise and experience to address these concerns and provide personalized solutions to meet each client’s unique needs. 

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we look forward to hearing from you

Contact Us

At Northern Way, we are thrilled to help you set your unique Northern Way Retirement GPS™ in motion today.
Other Ways to Get In Touch

Call Us

(715) 551-4181

Email

clientservices
@northernwaywm.com

LinkedIn

@northern-way-wm

Address

311 Financial Way, Ste 220,
Wausau, WI 54401

When we say, "The Northern Way", we mean that our clients are gaining clarity and confidence because they know they have a guide now and for the future.
Northern Way Founder Jere Smith
Jere Smith, CFP®, CFF®
Northern Way Founder

A reliable path to a successful retirement. It’s the Northern Way.

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